In The Spotlight: Designer Joi Lanell (Owner of Yatir Clothing)

Another spotlight for you all! As always, if you are or represent an upcoming artist, designer, producer, etc., that is interested in a feature on The Spotlight, please visit our Features/Submissions page for more information.

Today, we have designer and owner of Yatir Clothing, Joi Lanell! Joi always had a true love of fashion, with her own parents even putting on fashion shows themselves when she was younger. Joi herself began drawing clothes as a kid. "It's just kind of something that I was born into, and it's something that I enjoyed also," Joi said. Though she loved fashion, she began studying film in high school and her first year of college. However, the designer eventually realized that it wasn't something that she had a true passion for, and she made her way back to fashion.

Fashion Brand Showcase (courtesy of Ashley Chin)

My girl Ashley Chin is always on the move! She shot me over some pics last week, showing off her modeling skills and promoting upcoming brands! The "Rebel Just Because" tee shirt to the left, which you'll see in a few different poses, is designed by clothing brand SoCiaL Rejectx. 

Ashley is also starting her own fashion blog, Style House Mob, which will hit the web in November. With this upcoming designer planning to get video interviews with various members of the fashion industry, as well as painters, rappers, and more, this new blog is definitely going to be one to be on the look out for! She's also steadily working on her own brand, Odd Century by Vane For Decades, which I can't wait to see more of!


The photos were all taken by Seifer Films. Check them out below!