Another spotlight, with more on the way! As always, if you are or represent an upcoming artist, designer, producer, etc., and are interested in a feature, please visit our Features/Submissions page for more information!
Today, we have hip hop artist Lua Proc! Raised in Pittsburgh, PA, Lua Proc is one of the city's buzzing artists. Though he started off working on his own music as an artist, he became the head of a record label after his friend who served as CEO was incarcerated. "I put myself on the back burner, and started pushing our top artist at that time," the rapper said. After going his own separate way from that label, Lua Proc began his own label, High End Society Records, committing to invest in himself and his work. After receiving music from Pittsburgh producer Stevie B, he recording his song "Stunt Hard." "That helped me gain the confidence [I needed] and start making hit after hit, which got my buzz going across the city and and surrounding areas," he said.
