Another spotlight for you all! As always, if you are or represent an upcoming artist, designer, producer, etc., that is interested in a feature on The Spotlight, please visit our Features/Submissions page for more information.
Today, we have designer and owner of Yatir Clothing, Joi Lanell! Joi always had a true love of fashion, with her own parents even putting on fashion shows themselves when she was younger. Joi herself began drawing clothes as a kid. "It's just kind of something that I was born into, and it's something that I enjoyed also," Joi said. Though she loved fashion, she began studying film in high school and her first year of college. However, the designer eventually realized that it wasn't something that she had a true passion for, and she made her way back to fashion.
