"What Now'-Rihanna (OFFICIAL VIDEO)

Rihanna has officially dropped her music video for pop ballad “What Now," the sixth single from her album Unapologetic. Filmed in Thailand and directed by Darren Craig, Jeff Nicholas and Jonathan Craven of The Uprising Creative, the video features a somber and hurting Rihanna singing and dancing erratically as if she were in an insane asylum. Her gothic look is definitely a flashback to her Good Girl Gone Bad days too!

Check out the video below!




Even though it may seem kind of weird, I think it was appropriate for the theme of the song. With this song, Rihanna seems to be going through a standstill, with her love life, friends, and maybe even career. Though surrounded by people, she feels alone still. She seems to be going through the motions, and can't bring herself to express the real emotions within her. This is probably one of my most favorite songs by her not only on Unapologetic, but throughout Rihanna's entire career. The melody and hook get me every time.

What did you think of the video?

















Image via Island/Def Jam